Research-driven strategy for building what matters

I work at the intersection of research, strategy, and market intelligence, turning complex, ambiguous questions into clear findings that shape decisions. My work spans competitive and market intelligence, primary and secondary research, strategic frameworks, and translating what organizations don't yet know into something they can act on. I'm drawn to frontier problems: the ones where the market isn't legible yet, the methodology doesn't exist, and figuring out the right question is half the work.

Earlier in my career, I built a foundation across global strategy, analytics, and research. As co-founder of a deep tech space startup, I led strategy and operations, closed a multi-million-dollar seed round, and brought a novel technology from concept to launch. Prior to that, I held senior strategy and analytics roles at global organizations — building measurement frameworks, conducting market intelligence, and translating research into decisions at scale.

I hold a PhD in entrepreneurial learning and conduct ongoing research on entrepreneurs and the ecosystems that support them. After nearly a decade working across the African continent, I remain actively engaged in the region through research, publication, and supervision of entrepreneurship-focused PhD and MBA students. My academic work examines how entrepreneurs learn, grow, and build capabilities within complex, resource-constrained environments.